Project Brief
The primary goal of Wujizhan tea products is to highlight the tea’s advantages while embodying a distinctly Chinese essence. Our approach involved crafting a contemporary typeface infused with Chinese design elements as the focal point of the presentation. Additionally, we integrated illustrations depicting tea leaves or plantations to accentuate the product’s distinct flavor profiles.
In our dedication to Wujizhan, we were committed to curating a comprehensive line of products that authentically represent its essence. This involved not only emphasizing the tea’s benefits and incorporating a modern typeface with Chinese influences but also ensuring a diverse range of offerings that capture the full spectrum of Wujizhan’s unique offerings. Our aim was to create a holistic collection that truly encapsulates the rich flavors and cultural heritage woven into every Wujizhan tea product.
Packing design
Promotional design
